From what was a hobby back in 1982 to the present, Braid® Products, Inc. has produced the equipment which sets the standard for offshore anglers. Dennis Braid, once a custom car designer-builder for the rich and famous, took his experience in design, sheet metals, and prototype engineering and thrust himself into the big game fishing market.

From modest beginnings, the company now headquarters in an expansive, state-of-the-art production facility in Palmdale, Calif. In late 1983, Braid stepped forward with his first rod belt. But ever observant and demanding, Dennis recognized early on that one belt, just like one fishing rod, would never suit every purpose. Experienced in the hands-on elements of production, he steadily expanded his line and is now able to suit every fisherman by addressing such areas as body support, comfort, line test, and drag pressure.  His staff is a multi-talented, multi-skilled group that carries the Braid vision to make the best equipment possible.

Braid Products - Fishing tackle, fishing lures and passion for sport fishing and game fish.