Berkley
Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.
For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Freshwater fishing baits have revolutionized the angling experience, offering anglers a wide range of options for enticing fish. Soft plastic baits, such as worms, creature baits, and swimbaits, are versatile and can be rigged in various ways to mimic natural prey. They come in an assortment of colors, sizes, and designs to imitate different types of forage. Crankbaits and spinnerbaits are hard-bodied lures that create vibrations and flash, attracting predatory fish. Topwater lures, like poppers and frogs, elicit explosive strikes as they mimic injured prey on the water's surface. Artificial baits provide anglers with the flexibility to experiment with different presentations and techniques, increasing their chances of landing that prized freshwater catch.