Yo-Zuri

Super durable and abrasion-resistant, TopKnot™ Fluorocarbon Leader maintains its clarity even after extended use. This allows the angler to get even more strikes on the same line.The most...

Yo-Zuri® H.D. Carbon® is a fluorocarbon leader that maximizes the advantages of fluorocarbon with a disappearing pink tint. Fluorocarbon is virtually invisible in the water and red is the first color...

Perfectly balanced for a precise lifelike swimming action, this jig proves irresistible to squid. Sinking lureSinks at rate of 6" per secondTwin hooks on tailArray of colorsSuggested use: Squid

A top-of-the-line, topwater, walk the dog lure should always be in your fish catching line-up. The Yo-Zuri® 3DB Pencil Popper features the patented 3D internal prism that reflects light in all...

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact...

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice...

This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted for long distance casting, the Surface Cruiser™ is an...

The Yo-Zuri® 3D Squirt™ is one of the most realistic hard bait squid imitations on the market. The Yo-Zuri brand skirt, found on each bait, adds to the irresistible wide swimming action...

The Bull Pop™ lure has been redesigned with added features -and a lower price point! Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for striped bass,...

The Hydro® Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure is perfectly weighted for long distance casting. It's ideal for surf or...

Yo-Zuri® is proud to announce the introduction of the new and improved Hydro® Popper. This compact topwater popper features an extra wide mouth which causes a very large splash which draws fish in...

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to...

Yo-Zuri's® Pin's Minnows Series™ has been a top seller worldwide for over two decades! The Pin's Minnow floating lures series is offered in a variety of natural colors and patterns to tempt...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when...

The Crystal Minnow™ Deep Diver premium classic reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known...