Williams Lures

The Williams® Ice Jig is a perennial favorite with hardwater enthusiasts. Named the Ice Jig, it is just as effective when jigged vertically on open water. The elongated baitfish profile makes an easy...

Redesigned from the ground up, the Bully™ is even heavier than the original! Freshwater metallic lure Great for long distance casters and deep water enthusiasts Excellent light reflecting...

Williams® celebrates its 100th anniversary in 2016. The Ridge/Back™ is being introduced in this 100th year and named the RB100 to commemorate the occasion. A compact and heavier casting spoon...

The Williams® Flasher® is a traditional style attractor spoon. This design of spoon has proven itself for decades. The Flasher simply improves upon a good thing by adding jewelry quality precious...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A...

The Williams® Dartee®, either in its original form or the more modern version reintroduced in the 1990's, has been producing for anglers for over half a century. Incorporates the advantages of the...