Strike King

The KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that...

Pro-Model® Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip!Freshwater lureLife-like reflective 3D eyesBeautiful...

The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait-style of soft plastic baits.Package of eightHeavily salt-impregnatedGreat actionLots of colors to choose from

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for...

This is an incredible lure. Just put it in front of a bass and he is going to hit it. It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it more action than...

The Denny Brauer salt-impregnated Flip-N-Tube® is designed especially for flipping and pitching. The special 4.5" length is perfect for a Mustad® Megabite or similar hook. It also works great fished...