Rapala

The X-Rap® Magnum® has all the life-like scale detail and selections from the incredible patterns of the original X-Rap. The massive diving-lip takes the X-Rap Magnum deep - unassisted. Nothing to...

The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish. Near neutral buoyancy, with a slight rise, provides a very natural wounded-minnow action...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude that these baits are known for. Built to withstand saltwater fisheries with Perma Steel® 3X hooks,...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon...

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a...

With its unique loud popping, cupped plastic lip, and its balsa wood body, the Skitter Pop® can be fished in a variety of methods when fish are surface feeding.Freshwater lureDurable and reliableSP05...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform, and in tune with nature. The secret of sound, combined with...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The...

There goes your relaxing day on the lake. Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap®. This plastic version of the legendary Shad Rap is more than...

With its slight exaggeration of Rapala's® unique baitfish-in-distress behavior, the Jointed® gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back, lure...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water.Suspending / neutral...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The...

The lure that started it all is still the number one go-to lure.Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked...

Perfectly consistent balsa wood, chosen from the top seven percent worldwide, is combined with carefully placed internal weights, a tapered fuselage and a thin tail design to create the ultimate in...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...