Googan Baits

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip,...

The Muscle Rod is a heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the...

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Gold Series line-up. But don’t let this little rod fool you - it still packs a punch and pulls...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Green Series line-up. But don’t let this little rod fool you - it still packs a punch and...

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish...

A skirted football jig, the Googan Squad® Gridiron Jig is designed for targeting offshore bass lurking around hardcover and structure. The term football jig comes from the elongated head design that...

Built for the mondos, the Googan Squad® Thicc Jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed...

A double-bladed spinnerbait designed to bump, bang and zing off cover and grass, fish the Zinger around docks, stumps and brush while also streamlining through the veggies with ease. Each spinnerbait...

Create a buzz the second your bait hits the water! The Hummer is a Googan Squad's® take on the classic buzzbait. Each Hummer features a free-spinning propeller blade that puts off the look, feel and...

When the Revolver calls, fish answer. This topwater terror brings 'em in with a bang - plopping, disrupting and jittering with one thing on its mind - crushin' chunks. Wanna be a cowboy? Pack a...

The Hound is a tight walking topwater bait with a cupped mouth for added splash as you bring this puppy in. It's equipped with three sticky sharp, black nickel treble hooks, with a feathered back...

Crashing and splashing its way across the water's surface, the Blooper was designed with a cupped mouth for maximum splash and Bloop sounds. It features two needlepoint hooks with a feathered back...

The Googan Squad® Recon is a round billed crankbait designed to hunt and deflect off cover. It gets down to the intended diving depth quickly and starts banging against anything in its path. With...

The Googan Squad® Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish Klutch all year long, but this bait will really crush in...

The Googan Squad® Jr. Scout is a 3.5" hard-bodied jerkbait that looks and swims like a small baitfish. It operates best on spinning rods with light line. Tie this bad dude on whenever bass are...

The Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks and bridge pilings. The square bill design allows for easy deflection when banged...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body...