Berkley

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and...

Designed with professional angler and expert spinnbait fisherman Edwin Evers, the Berkley® Power® Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a...

The Triline® Micro Ice has low stretch for jig control and solid hooksets.Premium ice fishing monofilament for quick hookupsLow stretch and higher strength per diameterDurable and long lastingGreat...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...