Berkley

PowerBait® makes novice anglers good - and good anglers great! Berkley® scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...

Gulp!® Alive® spray fish attractant will make any bait taste and smell alive. It's like a blood trail in the water that fish can't resist. Trigger spray bottle shoots a stream or a sprayEnhances...

Spool your reels in no time with the Berkley® Spooling Station. Handy table-top unit Easily adjusts for various spool sizes Accepts most casting and spinning reels Easy to use

The PowerBait® Attractant enhances ordinary lures or live bait with PowerBait scent and flavor.Water-soluble liquid attractant Handy squeeze bottleAvailable in 2 oz. or 8 oz. size

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.42% more effective than...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective.Disperses advanced scent and flavor enhancersCrystalina glitter...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.Moldable and easy to...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...