Berkley

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley® Trilene® 100% Fluorocarbon Ice is a supple line, designed to stay flexible in cold weather conditions. Special 100% fluorocarbon formulated for ice fishing Low stretch formula for greater...

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik Clear Tip® design for the legendary toughness you've...

PowerBait® makes novice anglers good and good anglers great!Berkley® scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...

The Triline® Micro Ice has low stretch for jig control and solid hooksets.Premium ice fishing monofilament for quick hookupsLow stretch and higher strength per diameterDurable and long lastingGreat...