Berkley

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley® worked with the Pros to design multiple sizes of Flicker Shads® to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish. Pro designed Size, profile, and...

The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Perfect for jig or drop...

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...