Berkley

Built to outperform any other bladed jig, the Slobberknocker combines innovative design and proven Berkley® features in one fish catching package. Through exhaustive acoustic and vibrational studies,...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Designed with professional angler and expert spinnbait fisherman Edwin Evers, the Berkley® Power® Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a...

The Berkley® Cherrywood® HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction and a lightweight graphite, 5-bearing spinning reel,...

Berkley® Trilene XL Monofiliment is America's most trusted mono and that means trouble-free fishing. With smoother casting and even greater strength and durability. Extra limp and castable and famous...

Trilene® fluorocarbon has a similar refractive index to water, so fish can't see it. Its proprietary 100% PVDF formula specially processed for the ultimate in impact strength.Professional Grade...

Berkley's® Vanish is a flexible and easy casting fluorocarbon. 100% fluorocarbon has a similar refractive index to water, so fish can't see it.Non-absorbing fluorocarbonFluorocarbon is fast sinking...