Berkley

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.42% more effective than...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective.Disperses advanced scent and flavor enhancersCrystalina glitter...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.Moldable and easy to...

Berkeley® Trilene XT® line is extra-tough for abrasive conditions. An improved abrasion-resistant formula makes XT even tougher and more durable. XT holds up to rocks, logs, docks, and other cover...

Berkley® Trilene XL Monofiliment is America's most trusted mono and that means trouble-free fishing. With smoother casting and even greater strength and durability. Extra limp and castable and famous...

Berkley® worked with the Pros to design multiple sizes of Flicker Shads® to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish. Pro designed Size, profile, and...

The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Perfect for jig or drop...

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...

Berkeley® Trilene XT® line is extra-tough for abrasive conditions. An improved abrasion-resistant formula makes XT even tougher and more durable. XT holds up to rocks, logs, docks, and other cover...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...