Saltwater Soft Swimbaits

Lunker City's® SwimFish® brings a true baitfish profile, and wide, swaying, wobbling, swimming action to the world of swim bait fishing. Equally at home Texposed on a weighted hook to work the shallows or probing the depths on a jighead, the SwimFish...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.Each bait has a...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.Ideal replacement for...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Erratic darting motion imitates struggling...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural and biodegradable formula outfishes live bait in head...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

With the extreme popularity of the Paddle Tail Shads on the Gulf Coast, and Bass Assassin’s® reputation for super soft hold fish longer plastics, they knew the Sea Shad would be a winner. When rigged with a 1/16 oz. to 1/4 oz. jighead, and bounced...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Favorite for all saltwater species when targeting big fish and...