Freshwater Topwater

The Jointed Deep Husky Jerk swims with the classic Rapala® wounded-minnow wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

The Heddon® Rattlin' Spook® adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth...

The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure...

The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver...

Ultra Lite trout and panfish anglers will really appreciate the durability of these little spinners. Included is everything from an #00 Ultra Lite Wooly Worm to a #00 Aglia Long Mino. Any one of these lures is perfect for pulling panfish from the weeds...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble hooksSuggested use: Bass

Replicating a juvenile Sunfish, pushed to the surface by predatory fish, LiveTarget's® Sunfish is ideal for targeting bass and Northern pike thanks to a custom double hook made for high hook-up rations. The weedless design makes it ideal for dropping...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and grass mats. The intricate life-like details make this...

You've fished with real grasshoppers, now fish with this: the Rebel® CrickHopper Popper. It's the first popping critter of it's kind. Resembles cricket and grasshopper in different stages Realistic ultralight lure Popping sound causes a...

The Rebel® Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as "The Secret Bait of the Pros," now everyone...

For more than 60 years anglers have testified that the Arbogast® Hula Popper, with its pulsating skirt, is their insurance when all else fails - morning, noon, and night. Hula Poppers are deadly when popped over submerged timber, weed, or grass beds...

The Arbogast® Jitterbug is not only one of the most respected topwater lures for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud,...

The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes the Zara walk from left to right, back and forth. Superb for...

Well respected as the topwater lure for night fishing, the Arbogast® Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

The Heddon® Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve like a...