Freshwater Topwater

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4 - 8 foot depth range. Rapala® has perfected the natural minnow action in this jerkbait that triggers fish in three ways: on the...

Meet your new favorite jerkbait - Rapala’s® Shadow Rap®. This lure has moves that other lures only dream about. The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrickhopper is a super ultralight version of the classic Rebel Crickhopper. Like all of the baits in the Rebel microCritter Series, the microCrickhopper features a single...

The 3DB Crayfish™ is a slow sinking crayfish pattern hard-bait, a forage favorite for largemouth bass. The design includes the patented Internal 3D Prism Finish along with Yo-Zuri’s® Wave Motion Technology. In additon to these features, each...

The Yo-zuri® 3DB Pencil™ is a top-of-the-line, topwater, walk the dog-style lure. The internal 3D prism finish or new painted finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in addition to its...

The P-Line® Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

The Yo-Zuri® 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the internal 3D prism finish or new painted finish, makes this popper irresistible. This perfectly balanced...

Though evasive in action, this classic Rapala® minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators - it's this erratic and...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action over the slop. Its flow-thru design drains the lure...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first to the market, elevating the thrill of topwater fishing...

The LiveTarget® Pumpkinseed performs like no other hardbait when bass, walleye and Northern pike are targeting schooling sunfish. This flat-side crankbait has an authentic profile and precise swimming action that is so accurate it is in a league of its...

The BX™ Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. One-of-a-kind pieces, the actions and the durability are truly unmatched. Plus the finishes are the most...

The Jointed Deep Husky Jerk swims with the classic Rapala® wounded-minnow wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

The Heddon® Rattlin' Spook® adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth...

The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure...

The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

Starting in a tail down position, its arched body shape sets the lure up for a large kerplunk-pop and splash with every snap. Even the slightest tug, and the X-Pop comes to life.The X-Rap has a textured translucent body, internal holographic foil, and 3D...