Freshwater Stickbaits

The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait-style of soft plastic baits.Package of eightHeavily salt-impregnatedGreat actionLots of colors to choose from

The Oneten+2™ delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft. range on 12 lb. fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled...

This is an incredible lure. Just put it in front of a bass and he is going to hit it. It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it more action than similar plastic baits on the market. The durability...

Slug-Go® is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish. Package of soft stick baits Erratic, strike triggering, injured baitfish action Darts and quivers Suggested use: Bass,...

The 3.5" Rebel® Minnow™ was the first hard plastic Rebel lure produced. Its success came almost overnight. Demand quickly grew for other sizes and styles of the now legendary Rebel Minnow. For traditional, dependable, true-running action, nothing...

The Bomber® Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The...

With its slight exaggeration of Rapala's® unique baitfish-in-distress behavior, the Jointed® gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back, lure can be fished like the Original Floater®, top to bottom...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water.Suspending / neutral buoyancyLong-castingLoud rattlesRuns straight and trueCast or...

The lure that started it all is still the number one go-to lure.Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved. It's perfect for anglers who want a lure that can run...