Freshwater Crankbaits

The 1.5 DD has the same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. It takes the fish catching ability and qualitities of the KVD 1.5 to all new depths! Designed to the specifications of BassMaster's Classic Champ...

Perfect for shallow water power fishing, this lure's square bill design and action are perfect for maximum deflection off cover to entice strikes. Designed with no internal rattles for a silent approach, it will constantly wander with erratic action...

Bandit 200 crankbaits may be the best crankbait for multiple species that you can have in your box. The 200 dives to almost 8 feet. This diving depth combined with the bait's top-quality construction make the 200 an all-time classic fishing lure. A...

Bandit® 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on a long cast with 10-lb line. State-of-the-art molding Premium-grade plastics Tight wiggle Super snag-deflection Great...

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to spoon fishing, the L-Minnow is desgned to sink while the...

If you want to catch fish, use the Bill Lewis's Magnum Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, walleye, striped and...

If you want to catch fish, use Bill Lewis's Rat-L-Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, striped and hybrid bass, white...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators - it's...

This compact lure just feels right in your hand. Add water, and it comes alive! Agile, nimble and responsive, describe this cutting evasive action, no other crankbait compares. Baitfish skitter and scatter when they are pursued by predators. It's this...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as Best of the Best 2013 Lure, they're the...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as Best of the Best 2013 Lure, they're the...

From the company that brought anglers the Jitterbug™ and the Hula Popper™, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant buzzbait retrieve,...

The LiveTarget® Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. Seasoned anglers will value the added...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any...

Pro-Model® Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip!Freshwater lureLife-like reflective 3D eyesBeautiful chip-resistant finishAwesome for kids and beginners

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes and external scale pattern make this Wart look like a natural baitfish, not just another lure. It has a loud rattle and the original side-to-side Wart action with...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The LiveTarget® Sunfish Crankbait was developed for anglers with a passion for cranking. The natural shape and profile, color scheme and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. Great for targeting...