Freshwater Crankbaits

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in the tail, either left or right at the "d" in the...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the Dark Sleeper, the Sleeper Gill can be sent where others fear to swim. Its jungle-crawling ability enables precision targeting of weed areas, intricate laydowns, cover...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system is tuned to deliver a fish-calling balance of sound and...

The Super-Z, renowned for its outsized castability and compact performance, is now available in a deeper diving Z3 version. Built to easily dominate deep water from wild ponds to big lakes, the Z3 can easily reach a maximum depth of 13 ft. on 8 lb...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. It's finished off with ABS plastic covering for ultimate durability and hyper realistic and...

The Dyna Response™ is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that generates powerful vibrations and quick start-up action. The...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2" in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying back and forth as you twitch the rod tip.Back and...

From the company that brought anglers the Jitterbug™ and the Hula Popper™, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant buzzbait retrieve,...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes and external scale pattern make this Wart look like a natural baitfish, not just another lure. It has a loud rattle and the original side-to-side Wart action with...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and that also works at a variety of depths (depending on...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The WildEye® Live series is the most realistic series of baits available.The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The SteelShad® Heavy 1/2 oz. blade bait is made from durable stainless steel with a molded lead weight. It eatures two VMC® black nickel hooks and line clip Stainless steel body Molded lead weight Flashes and vibrates Additional split ring hole option...