Baits

Built upon the legendary durability and world-record producing classic Rapala® Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy duty for handling the most powerful predator...

Stitched together from a dozen archetypes, the Franken Popper is equal parts chugger and walker, a loud caller when you need splash and a finesse glider when you don’t. Designed as the big brother to the Micro Chug, it covers the macro forage game...

There's a new big saltwater walk the dog pencil taking over the market - the Yo-Zuri® Mag Pencil. Featuring their patented sled magnetic weight transfer system to ensure tail first trajectory on all casts, even into the wind. This gives the anglers the...

The Pulsar Popper bait is made of hard plastic with an internal hexagonal structure for added strength. Unlike other poppers, these lures are built using through-wire construction, which allows them to endure tougher fish for longer periods. The internal...

Dark Matter® Pencil Poppers are going to be your go-to pencils to fish with. The internal rattles of these tough plastic lures make noise and function as a weight transfer system. They slice through the wind almost seamlessly and have excellent...

The Original, the Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water,...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa® pro angler Ryota Segawa and Daiwa's premier design team, the Saltiga...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. It's designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater predation. The Salt Pencil 110F introduces anglers to...

The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the speedsters of the deep. Sleek flat sides create a tight rolling action while the tail keel adds stability at all speeds. Troll the...

Big fish can't resist The Gagster! It's a two-in-one hard bait with wobble action on top of the water and a shimmy action below the water's surface. The action is determined by the tip of the rod in an up or down direction with the retrieve. Action...

The Protail Fly is designed to imitate micro-forage with an ultra-life-like swimming action and profile. Several years in the making, the Hogy® Protail Fly has deep roots from Capt. Mike's time as an Orvis-endorsed fly fishing guide on Cape Cod. These...

The versatile Hydro Monster Shot can be fished from the surface to the bottom, and everywhere in between, in 100+ ft. of water. It's a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly...

Yo-Zuri® is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. It's an inshore, back bay style pencil popper that has a flat bottom and horizontal posture which allows it to have an...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all surf fishing situations, and they can be recharged and...

Hogy's® Charter Grade Squid Jig is designed for balanced visibility in a variety of conditions. It features a unique soft style paint finish which provides a natural feel to the jig body, encouraging squid to grab and hold. Lifelike legs feature 10x...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so you can fish it straight out of the box. Ideal for...

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This characteristic makes...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. Weighing 1.5 oz, they're a dream to cast on inshore and lighter offshore outfits. The Charter Grade Sliders are weighted for a uniform descent...

The Hogy® Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by. These slender lures excel at mimicking eels, a favorite prey...

Traditionally known for revolutionizing tuna popping, the Hogy® Mini Chug Popper is equally effective for targeting false albacore inshore. Featuring a large cup face, this popper maximizes water displacement and creates an attention-grabbing splash...