Williams Flasher Lure

<Williams® celebrates its 100th anniversary in 2016. The Ridge/Back™ is being introduced in this 100th year and named the RB100 to commemorate the occasion. A compact and heavier casting spoon...

<Redesigned from the ground up, the Bully™ is even heavier than the original! Freshwater metallic lure Great for long distance casters and deep water enthusiasts Excellent light reflecting...

<The Williams® Dartee®, either in its original form or the more modern version reintroduced in the 1990's, has been producing for anglers for over half a century. Incorporates the advantages of...

<The Williams® Ice Jig is a perennial favorite with hardwater enthusiasts. Named the Ice Jig, it is just as effective when jigged vertically on open water. The elongated baitfish profile makes an...

<Cable Flashers were designed to give a flash, and more importantly give vibration, to grab the attention of that elusive trout. Attach to the downrigger Use lures suspended just above and three...