Baits

It's the legendary Long A® on steroids! This bad-to-the-bone 7" saltwater minnow exhibits the same true-running death wiggle as its predecessor, but is built for severe impact and heavy lifting. Saltwater grade hardware Polycarbonate body Hook size:...

Inshore or offshore, this thing takes a pounding and keeps on doing the tight wounded wiggle that made it famous. No king, cuda, blue or shark can put a dent in its hyper-modulus polycarbonate body. And for the utmost in penetration, strength and...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

Yo-Zuri® is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. It's designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with saltwater color patterns and top of the line saltwater...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Favorite for all saltwater species when targeting big fish and...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureSleek, tapered designTail...

As in the larger Needlefish, a slow, steady retriever that undulates with the current is a killer on Stripes. A direct tie to your leader mono will increase its effectiveness, so resist the urge to burden this offering with snaps and swivels. Wooden...

The key here is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and create the audible gurgle. The most common error in fishing Poppers is to overdue the rod action. Only a twitch is...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureCustom eyesHeavy...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure.More record fish have been caught with Rapalas than any other lure.Saltwater lurePlastic lipAnti-broach designRust-resistant hardwareVMC®...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure. More record fish have been caught with Rapalas than any other lure. Saltwater lureMetal lipAnti-broach designRust-resistant hardwareVMC®...

The Rebel® Jointed Minnow, commonly referred to as a broke-back minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways - slowly...

A 69-pound, 15-ounce world record muskie is testimony to the Jointed Pikie's ability to lure and capture trophy fish. Jointed fishing lure Dives up to 7' on a retrieve Trolls to 11' Saltwater treble hooks Hook size: 1/0 Suggested use: Pike, striper,...

The Creek Chub® Striper Strike delivers long casts, unsurpassed durability and trophy-tough hardware. Long-casting Subsurface Great when fishing surf or below dams Designed for quick retrieve, like escaping baitfish Saltwater hooks Suggested use:...

This is the do-everything topwater lureThe Rattlin' Saltwater Chug Bug® is the big brother to the Rattlin' Chug Bug®. It has a bigger profile for saltwater fishing, more saltwater specific color patterns, a teaser tail, and VMC® Perma steel hooks to get...

The X-Rap® Magnum® has all the life-like scale detail and selections from the incredible patterns of the original X-Rap. The massive diving-lip takes the X-Rap Magnum deep - unassisted. Nothing to hinder the action. These run perfect right out of the...

The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish. Near neutral buoyancy, with a slight rise, provides a very natural wounded-minnow action. Combine it with the X-Rap® finish, and no fish is safe...