Heddon One Knocker Lure

<The Sonar is Heddon's® adjustable-action lure. Its unique line-tie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the...

<The Heddon® Moss Boss is indeed the boss when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. Glides easily over and through the heaviest of...

<The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. The tough lure features a trio of super-sharp saltwater grade hooks...

<The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes...

<The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water...