Freshwater Fishing

The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

The Max® EZ Cast baitcast combo is perfect for anglers of all skill levels who want to learn how to use a baitcast reel. Featuring an Anti-backlash System™ and a quality 6 ft carbon composite rod, the Max EZ Cast allows anglers to master fishing...

Experience better-than-ever Abu Garcia® engineering for Maximum performance with the Abu Garcia Max SX baitcast combo. The rod uses 24-ton graphite for a lightweight balanced feel with an EVA split grip design. It's paired with an Abu Garcia Max SX...

The Penn Ally™ II Electric Boat Rod is a highly durable rod, engineered for serious saltwater anglers. Designed specifically for use with electric reels, this rod is built to handle the harshest saltwater environments while providing exceptional...

The Ugly Stik® Elite series just got better, featuring 35% more graphite than Ugly Stik GX2™ for a lighter weight rod, while maintaining the legendary toughness you've come to expect from Ugly Stik. The Ugly Stik Elite rod features Ugly Tech™...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

The Glow-in-the-Dark Steely Fishing Spoons by Iron Decoy® were designed specifically for fresh cold-water fishing and are ideal for ice fishing. The high-quality paint colors from Japan have a 12-hour glow. The glow paint covers the entire lure for...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

Built for bottom-contact domination, the FMJ delivers refined sensitivity, intuitive loading characteristics, and a silky-smooth power delivery. Designed with the perfect upper blank tension to navigate gnarly terrain and the ability to transmit contact...

A master of finesse, the Addermine's aggressive taper blends a light tip, torquey midsection and powerful base into a cohesive whole, putting surprising sensitivity and intuitive control within your grasp. Proprietary 5D blank construction enables an...

Renowned for its lithe and sensitive blank, Flyssa is designed to manage light line applications with quiet confidence. Developed primarily for finesse swimbaits, hair jigs and spybaits, Flyssa's 5-D construction also exhibits the kind of sensitivity and...

The F3.5-72XS Wind Buster is the go-to choice to confront a vast and varied field, offering an ideal balance of length and power to handle finesse softbaits and smaller hardbaits alike - especially when tough headwinds make lures difficult to cast with...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...

The Z-2’s high-pitch action and relentless bulldog style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 6 ft. - no small feat given it’s diminutive size and weight - and allows for longer, more...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite...

The tail-weighted, fast sinking GH46 Humpback trout minnow is built to dominate tough, technical streams and fast current. Despite its diminutive size, the tall body gives off outsized flash to bring discerning trout to the table. The GH46’s heavy...

An embodiment of next-gen Japanese finesse, the Karashi rolls four irresistible techniques into one bite-sized offering: I-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With incredible application range,...

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish - exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must...