Freshwater Fishing

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly effective bait for big smallmouth. It also fires up jumbo...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single purpose - to catch fish. Originally intended as a chunk on...

Panther Martin® InLine SWIVEL™ Holographic changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a...

Panther Martin® InLine SWIVEL™ Spotted changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a swivel...

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains...

Panther Martin® InLine SWIVEL™ Regular changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a swivel...

Panther Martin® InLine SWIVEL™ Regular Fly changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a...

Strike King's® Mr. Crappie Marabou Sausage Spin is a crappie jig featuring a silver 3/4" hammered willow leaf blade that spins when retrieved or jigged vertically. The jig head is pre-rigged with a Marabou Jig with a tail that fans out and pulsates in a...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

There is no more trusted name than Strike King® for high performance terminal tackle. The Tour Grade Weight Stop by Strike King is engineered from silicone, offering anglers an exceptionally durable and flexible weight stop that is quick and easy to...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD™ features the all-time great TRD stickbait profile in a 1.75" size. 10X Tough ElaZtech® composition means the bait will withstand dozens and dozens of strikes and...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ™...

Missile Baits® has created the most versatile hand poured finesse straight worm, and it's being made by Roboworm. At 6" long, the proportions of the Magic Worm allow for prefect rigging options on a drop shot, wacky rig, shaky head, Neko rig, Texas rig...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish...

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the thump when pulled through the...

If you've never drop shot a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too floats...

Meticulously balanced and matched, the Featherlight Pro Trolling Combo offers modern anglers a durable, high-performing rod and reel combo worthy of wielding the legendary Featherlight™ namesake. Rod: Durable two-piece blended glass / graphite...

Since its introduction, Smackdown™ has been setting all-new performance standards for castability and performance.This amazingly thin diameter line is made with 8 ultra-thin, micro-weave strands in a round, smooth-casting profile for smooth and...