Freshwater Fishing

The Quiver 4.5 is a 4.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...

The Ned Bomb utilizes the ribs and thin beaver-shaped tail to give anglers something they don't have in a Ned bait - a bait that has subtle action even at rest. The folks at Missile Baits® made it float as much as they could, and it blistered them in...

The perfect action chunk for Mini Jigs is here. Using Missile Baits® shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a...

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water, resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the Dark Sleeper, the Sleeper Gill can be sent where others fear to swim. Its jungle-crawling ability enables precision targeting of weed areas, intricate laydowns, cover...

The Gamakatsu® Spring Lock makes rigging plastics easy with the stress relieved stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It's then just a simple matter of twisting the plastic on to the Spring...

This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is Snagproof even in the thickest of vegetation. Change up your cadence to make it work slowly side-to-side or twitch it...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize...

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the conditions...

The Tungsten Adjusta-Ball Packs are a must-have for anglers looking to maximize the performance of their Nomad Design® Adjusta-Ball baits.The Live Ops Tungsten System Refill pack provides versatile, interchangeable tungsten balls that allow for precise...

Introducing the Spectre Minnow, a unique paddle tail soft plastic bait designed to deliver lifelike action and irresistible realism. Integrated with the cutting-edge Mirage X Foil System, this bait mimics the natural shine and movement of baitfish like...

The Delta Minnow is a soft-plastic jerkbait designed with a unique, soft-plastic bill that ensures the bait stays at the ideal depth, delivering a consistent and natural presentation. This bill keeps the bait perfectly positioned, allowing it to maintain...

The Cobra is designed to deliver incredible, realistic movement in the water, thanks to its unique angled wings. These wings create an intense side-to-side darting action, while also forcing the bait to dart upwards, simulating a fleeing baitfish -...

From walleye to perch, crappie, bass, kakonee, trout, saugeye, striper bluefish and muskie - this stuff is Wicked good. Thin, strong, and sensitive High tenacity UHMPE filaments, manufactured on 8+12 carrier braiding machines, ensuring slick, round...

Crafted for anglers who demand precision and power with every cast, the Sync combo is engineered with the latest materials and innovative design. It delivers exceptional strength, sensitivity, and performance, ensuring you stay ahead of the game. With...

The BKK® Permalock TG Nail Keeper is the secret weapon for enhancing your fishing game with Permalock hooks, Crafted to give your bait a stealthy and natural glide toward the strike zone, and to allow for a horizontal presentation in the water column,...

The BKK® Weighted Permalock is developed for finesse presentations and for rigging thinner profile plastics like senkos and flukes. The Invisi-Weight system gives the bait a stealthy and natural glide toward the strike zone and allows for a horizontal...

The BKK® Permalock is developed for finesse presentations and for rigging thinner profile plastics like senkos and flukes. This hook is equipped with a Super Slide (SS) finish and an extra-sharp needle point to ensure excellent penetration performance,...

The BKK® Offset Worm Round Bend is developed for Texas rigging almost any type of plastic worm. This hook is equipped with a Super Slide (SS) finish and an extra-sharp needle point to ensure excellent penetration performance, heightening the overall...

The BKK® Offset Worm WG-HD is developed with an increased diameter to fish confidently in heavy cover and catch big bass. It features a wide gap that can accommodate virtually any soft plastic with plenty of room for a positive hookset. This hook is...