Freshwater Fishing

Not only is Ozmo™ the freakiest freakbait and wildest creature bait you've ever seen, it's also the first bait designed to be morphed into whatever configuration the conditions demand - and it's loaded with salt.As great a fish catching freak bait...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

Very active swimming action is created by the BB Gun lure. Thin spoon Salmon and lake trout can't resist Plated in silver, gold, or copper Proven colors Suggested use: Salmon, lake trout, rainbow, browns, steelhead Made in USA

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture

61 Gun is a medium thickness spoon used with downriggers and wire line.Provides great fish swimming actionPlated in silver, gold, or copperHand painted with proven colorsSuggested use: Salmon, lake trout, rainbow, browns, steelheadMade in USA

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ribbontail design swims naturally on the...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Very active swimming action is created by the Mini BB Gun. This thin spoon is excellent in summer when the bait fish are smaller.Smaller version of Moosalamoo's® BB Gun lurePlated in silver, gold, or copperHand painted with proven colorsSuggested use:...

The Kreature™ has long swimming arms, a thick-bodied tube body, and rear tentacles. Its sure to catch the attention of a hungry bass! Package of 7 Salt impregnated Can be rigged in a variety of ways Variety of colors Package of seven weight: 0.19...

The Stinger Gold Hammered trolling spoon is one of the greatest flutter spoons for coho, kings, bass, trout, pike, walleye and musky. It's made with high quality materials and offers superior speed forgiveness. Wobbles and flutters Produces...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp! Alive!...

Ultra Lite trout and panfish anglers will really appreciate the durability of these little spinners. Included is everything from an #00 Ultra Lite Wooly Worm to a #00 Aglia Long Mino. Any one of these lures is perfect for pulling panfish from the weeds...

Mepps® Color Technology studies have proven there are times when a highly-visible lure is needed to attract fish.The bright fluorescent finishes on the blades of these Mepps Aglia spinners allow them to be seen when most other lures fade into the...

Here is a great selection of Mepps® spinners for the smallmouth or largemouth bass angler who prefers dressed spinners.Dressed lures present a larger profile and will attract larger fish. In line spinners are the go-to lures for many bass fishermen...

This is Mepps® most popular 6-lure trout kit.It is designed for the trout fisherman who prefers fishing spinners and spoons with a plain treble hook. These lures will allow the trout angler to fish any water, from fast water streams to clear mountain...

The DB Smelt® lure is the best keep secret for trolling for salmon and trout.Tapered spoon with treble hookExcellent flash and actionAttracts most fresh water game fishMade in USA

The Cop-E-Cat imitates darting baitfish with erratic action. It's perfect for casting, trolling and jigging at the lake, but also works in saltwater environments.Cast or trollErratic, darting baitfish actionWill not corrodeClear lacquer sealer...

This is where the legendary Shad body shape meets X-Rap® attitude. An integrated long-casting system partners with an irresistible rattle to offer a classic swimming presentation or Xtreme X-Rap Slashbait® action. Freshwater lure Slashbait®...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...