Freshwater Fishing

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Attention-grabbing klickers on each side of hook Wiggling / wobbling...

The Baby Blue Eyes looks like a gourmet meal for hungry bass and walleyes.Three pack consists on one rigged lure and two soft bait bodiesPerfectly balancedRealistic head Bulging blue eyesLife-like colorUse to jig, troll, or cast and retrieveHook: 1/0

With its slight exaggeration of Rapala's® unique baitfish-in-distress behavior, the Jointed® gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back, lure can be fished like the Original Floater®, top to bottom...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableCurly swim tail creates fluid actionNatural...

This weedless spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Weedless hook design Will not corrode Clear lacquer sealer coating Width: 3/4" Suggested...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water.Suspending / neutral buoyancyLong-castingLoud rattlesRuns straight and trueCast or...

One of the most famous, versatile and imitated fishing lures is the Eppinger® Lil' Devil®. Spoon of choice when fishing waters with an array of game fish Will not corrode Clear lacquer sealer coating Treble hook included Width: 1/2" Suggested use:...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure has been proven...

Jigs are a top bass bait throughout the year and it's never a bad choice to use one. Jigs are great in cold water, when slow presentation is essential, or in delicate situations when bass are otherwise hard to catch. But don't think of jigs as strictly a...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action. This FlatFish is a shallow diving plug designed to catch a wide variety of...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth.Cast or trollWiggling / wobbling actionWill not corrodeClear lacquer sealer...

The lure that started it all is still the number one go-to lure.Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded...

The Vibric® Rooster Tail combines the famous Rooster Tail hackle tail with a unique teardrop body and shaft-through blade design. The offset body and direct blade-to-shaft rotation creates an ultra-noisy underwater vibration that is excellent for trout,...

The Williams® Dartee®, either in its original form or the more modern version reintroduced in the 1990's, has been producing for anglers for over half a century. Incorporates the advantages of the Williams precious metal finishes, popular color accents,...

Perfectly consistent balsa wood, chosen from the top seven percent worldwide, is combined with carefully placed internal weights, a tapered fuselage and a thin tail design to create the ultimate in crankbait action. The bait dives down quickly to the...

Since the 1950's Worden's® original Rooster Tail has been and still is one of the most productive spinners around. Pulsating hackle tail Attractive spinning action Variety of sizes and colors Suggested use: Gamefish 1/16 oz: Length with hook:...

The Mooselook® Thinfish™ is an ultra-thin flutter spoon, stamped on a premium spring brass base to retain its shape. It weighs in at under 1/6 oz. at 3” in length. When trolling the Thinfish with lead core or wire line, pump your rod to...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved. It's perfect for anglers who want a lure that can run...

John A. Green developed the Mooselook® Wobbler® in 1938 on Lake Mooselookmeguntic in Maine, from where it takes its name. Its a northeastern favorite in the lake regions of New England and Canada, and a classic and proven trout and salmon spoon for over...