Freshwater Fishing

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system...

This USA-made kit includes six top performing spinning lures.Kit includes:Kastmaster - 1/12 oz.Kastmaster - 1/8 oz.Little Cleo - 1/8 oz.Phoebe - 1/8 oz.Kamlooper - 1/8 oz.Fiord spoon - 1/8 oz.

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

At a mere 1/8 oz., the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail. Running true...

Starting in a tail down position, its arched body shape sets the lure up for a large kerplunk-pop and splash with every snap. Even the slightest tug, and the X-Pop comes to life.The X-Rap has a textured translucent body, internal holographic foil, and 3D...

The Winnie is named after the trout and salmon waters of Lake Winnipesauke in New Hampshire. This style of lure has proven itself very effective in trout waters. The Winnie is a 2-3/4" willow leaf, slender blade, trolling spoon. Flutter spoon Small...

The Thomas® Canduit has been an angler favorite for nearly 50 years. A medium stop-and-go retrieve with an occasional twitch of the rod tip will really draw hard strikes.Wobbler-type spoonSolid brass construction Highly reflective gold or nickel plated...

The Thomas Little Tiger® minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration Engraved half-scale pattern Highly reflective flash Treble hook Popular for ice jigging Suggested use: Trout, gamefish Made in USA

The Thomas® E.P. Spoon® is the personal favorite of the company's president. He has taken everything from bluegill to northern pike on this deadly wobbler, but it is most effective as a killer trout lure.Unique shape and bendTwo-tone plated finishTreble...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line watchers will achieve the greatest success. Ten pack Use as...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...

Stingray trolling spoons are made with high quality materials and finishes and offer tournament winning action through all speed ranges. Theyr'e great for walleye, trout, salmon, browns, and coho. Wobbles and flutters Produces flash Treble hook size:...

These top performing Kastmaster® lures work great for both freshwater and saltwater applications. Balanced spoon with wild action Plain treble hook Won't bend, break or corrode Ideal for medium spinning, bait casting Suggested use: Large trout, white...

The Williams® Flasher® is a traditional style attractor spoon. This design of spoon has proven itself for decades. The Flasher simply improves upon a good thing by adding jewelry quality precious metal finishes and the trademark.Stabilizing bar helps...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver...

The LiveTarget® Sunfish Crankbait was developed for anglers with a passion for cranking. The natural shape and profile, color scheme and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. Great for targeting...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Cut tentacles and trout worm...

Designed from the ground up to be the ultimate wacky rig worm, the Spanky® is now made with a special plastic formula loaded with the heaviest salt concentration in the industry! The basic wacky rig is as simple as slipping a hook through the lure,...