Freshwater Fishing

The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal flipper tail adds a small touch of erratic flash fish can't resist. The Needlefish is...

The Gary Yamamoto 5" Double Tail Hula Grub can be worked on a jighead or rigged Texas-style. Package of ten Triggers quick and instant strikes from active fish Grabs attention of cruising fish Made in USA

The Heddon® Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve like a...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water.At any point in the journey you...

The Heddon® Torpedo has been one of the world's top-selling, top-producing topwater lures for generations. The Torpedo's aerodynamic shape, along with its balance and weight, allows anglers to cast it like a bullet. Creates wild splashing surface...

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are twitching, casting, or slow trolling, the Shallow Shad Rap...

The Senko is a staple in the fishing world. The original soft-plastic stickbait, the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a variety of depths, and embody the legendary Rapala action...

This versatile bait that can be used as a spinnerbait or jig trailer. Package of 20Fish on a jighead or Texas-riggedCompelling baitfish imitatorGreat for attracting bass Package of 20 weight: 0.25 lb.Made in USA

With its unique loud popping, cupped plastic lip, and its balsa wood body, the Skitter Pop® can be fished in a variety of methods when fish are surface feeding.Freshwater lureDurable and reliableSP05 has two # 6 treble hooksSP07 has two # 5 treble...

The Dardevle® spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Will not corrode Clear lacquer sealer coating Treble hook included Width: 3/4" Suggested...

The Double Tail Grub provides a realistic crawfish imitation. The tail is a bit heavier, with a wedge at the body juncture, forcing it to stay separated in a dinner-signaling, claw-waving, defensive pincer stance. Package of 20 Fish on a jighead or...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform, and in tune with nature. The secret of sound, combined with the patented Rapala® wiggle, is what makes this lure so...

Weighing 2/32 oz. for precise presentations, this lure is great on light line. Small spoon lure for use on lightweight line Will not corrode Clear lacquer sealer coating Treble hook included Width: 3/8" Suggested use: Panfish, bluegill, crappie, perch,...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure has been proven...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Wiggling / wobbling action Will not corrode Clear lacquer sealer...

Based on years and years of experience, the Scum Frog Pro Series Frog has all the little features you need to catch fish when other frogs can’t seem to cut it. For one, it features an extra loud glass rattle designed to produce maximum noise, and...

There goes your relaxing day on the lake. Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap®. This plastic version of the legendary Shad Rap is more than just a wounded minnow. The rhythmic rattles send out the...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Biodegradable Longer lasting results than live bait Features...