Freshwater Fishing

The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes the Zara walk from left to right, back and forth. Superb for...

Well respected as the topwater lure for night fishing, the Arbogast® Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all species...

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

The Heddon® Moss Boss is indeed the boss when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. Glides easily over and through the heaviest of cover Weedless lure Suggested use: Northerns, bass, muskie

The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal flipper tail adds a small touch of erratic flash fish can't resist. The Needlefish is...

The Gary Yamamoto 5" Double Tail Hula Grub can be worked on a jighead or rigged Texas-style. Package of ten Triggers quick and instant strikes from active fish Grabs attention of cruising fish Made in USA

The Heddon® Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve like a...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water.At any point in the journey you...

The Heddon® Torpedo has been one of the world's top-selling, top-producing topwater lures for generations. The Torpedo's aerodynamic shape, along with its balance and weight, allows anglers to cast it like a bullet. Creates wild splashing surface...

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are twitching, casting, or slow trolling, the Shallow Shad Rap...

The Senko is a staple in the fishing world. The original soft-plastic stickbait, the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways...

The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water when sitting stillTwo #6 rotating treble hooksSuggested use:...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a variety of depths, and embody the legendary Rapala action...

This versatile bait that can be used as a spinnerbait or jig trailer. Package of 20Fish on a jighead or Texas-riggedCompelling baitfish imitatorGreat for attracting bass Package of 20 weight: 0.25 lb.Made in USA

With its unique loud popping, cupped plastic lip, and its balsa wood body, the Skitter Pop® can be fished in a variety of methods when fish are surface feeding.Freshwater lureDurable and reliableSP05 has two # 6 treble hooksSP07 has two # 5 treble...

The Dardevle® spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Will not corrode Clear lacquer sealer coating Treble hook included Width: 3/4" Suggested...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform, and in tune with nature. The secret of sound, combined with the patented Rapala® wiggle, is what makes this lure so...

Weighing 2/32 oz. for precise presentations, this lure is great on light line. Small spoon lure for use on lightweight line Will not corrode Clear lacquer sealer coating Treble hook included Width: 3/8" Suggested use: Panfish, bluegill, crappie, perch,...