Freshwater Fishing

The Oneten+2™ delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft. range on 12 lb. fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes and external scale pattern make this Wart look like a natural baitfish, not just another lure. It has a loud rattle and the original side-to-side Wart action with...

The Yumbrella® Rig is the most advanced multi-lure on the planet. This silent version of the five-wire rig is part of the Bait School Technology phenomenon. Rig wire arms with jig heads and swimbaitsMimics realistic school of baitfishStainless steel...

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today. The motion of the jointed tail creates extra flash...

The Plow Jockey® is designed and scented especially for bass. It remains soft and flexible for great action.Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Hand tied and hand sewn17 lb. test inside...

This natural plastic, pre-rigged, life-like worm draws fish from all directions and has tail-end hooking power! Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Tail-end stinger hookHand tied and hand sewn17...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system...

This USA-made kit includes six top performing spinning lures.Kit includes:Kastmaster - 1/12 oz.Kastmaster - 1/8 oz.Little Cleo - 1/8 oz.Phoebe - 1/8 oz.Kamlooper - 1/8 oz.Fiord spoon - 1/8 oz.

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

At a mere 1/8 oz., the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail. Running true...

Starting in a tail down position, its arched body shape sets the lure up for a large kerplunk-pop and splash with every snap. Even the slightest tug, and the X-Pop comes to life.The X-Rap has a textured translucent body, internal holographic foil, and 3D...

The Winnie is named after the trout and salmon waters of Lake Winnipesauke in New Hampshire. This style of lure has proven itself very effective in trout waters. The Winnie is a 2-3/4" willow leaf, slender blade, trolling spoon. Flutter spoon Small...

The Thomas® Canduit has been an angler favorite for nearly 50 years. A medium stop-and-go retrieve with an occasional twitch of the rod tip will really draw hard strikes.Wobbler-type spoonSolid brass construction Highly reflective gold or nickel plated...

The Thomas Little Tiger® minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration Engraved half-scale pattern Highly reflective flash Treble hook Popular for ice jigging Suggested use: Trout, gamefish Made in USA

The Thomas® E.P. Spoon® is the personal favorite of the company's president. He has taken everything from bluegill to northern pike on this deadly wobbler, but it is most effective as a killer trout lure.Unique shape and bendTwo-tone plated finishTreble...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line watchers will achieve the greatest success. Ten pack Use as...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...