Freshwater Fishing

Lunker City's Fin-S Shad® combines a chunky body with a thinner, more active tail section to introduce a new profile and appearance. The natural world of soft-stick-baits that was created with Lunker City's Slug-Go®, and enhanced with its Fin-S Fish® and...

The ultra-light Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible...

With a built-in fish catching scent, and two hooks for full hooking and holding power, those bass don't stand a chance! Natural pre-rigged plastic worm Two #4 Mustad® weedless hooks Easy releasing weed guards Built-in fish catching scent - Anise Scented...

You've fished with real grasshoppers, now fish with this: the Rebel® CrickHopper Popper. It's the first popping critter of it's kind. Resembles cricket and grasshopper in different stages Realistic ultralight lure Popping sound causes a...

The Fire Tail, with its bright and unique combination of colors, is fantastic for early morning and overcast days. Provoke bass attacks with the Fire Tail!Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Hand...

The Rebel® Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as "The Secret Bait of the Pros," now everyone...

Bass won't be able to resist the winning combination of color and action of this anise scented plastic worm!Pre-rigged plastic wormDots and stripes are molded in, not painted onThree #6 Mustad® HooksBuilt-in fish catching scent - Anise Scented Plus®Hand...

The 3.5" Rebel® Minnow™ was the first hard plastic Rebel lure produced. Its success came almost overnight. Demand quickly grew for other sizes and styles of the now legendary Rebel Minnow. For traditional, dependable, true-running action, nothing...

The SteelShad® Heavy 1/2 oz. blade bait is made from durable stainless steel with a molded lead weight. It eatures two VMC® black nickel hooks and line clip Stainless steel body Molded lead weight Flashes and vibrates Additional split ring hole option...

Chev Chase was designed and patented by Arthur Chase in Wilmot Flat, New Hampshire. The lure has a unique head harness that helps to absorb the strike of a gamefish. It also has a red flip and that is important for the striking fish to think that it's...

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It's known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes...

In the world of trout fishing, if there ever was a lure to be called America's Lure, t may very well be the Super Duper.Unconventional U shaped design catches water and creates a swimming actionGame fish find this lure irresistibleEqually effective cast...

If you were limited to only one crankbait, you'd do well making it a Model A Bomber®. A staple of avid fishermen for decades, it truly is a go-to lure. Timeless design Excellent multi-species lure Proven durability True running dependability Two #6...

This lure possesses both incredible darting action and casts like a bullet!Package of tenMimics the shape of a small shad and crawdad or a young panfishShort and fatWeight and shape causes a quicker fallPackage of ten weight: 0.11 lb.Made in USA

The Bomber® Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant...

For more than 60 years anglers have testified that the Arbogast® Hula Popper, with its pulsating skirt, is their insurance when all else fails - morning, noon, and night. Hula Poppers are deadly when popped over submerged timber, weed, or grass beds...

The Arbogast® Jitterbug is not only one of the most respected topwater lures for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud,...

The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes the Zara walk from left to right, back and forth. Superb for...

Well respected as the topwater lure for night fishing, the Arbogast® Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all species...