Freshwater Fishing

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

The Winnie is named after the trout and salmon waters of Lake Winnipesauke in New Hampshire. This style of lure has proven itself very effective in trout waters. The Winnie is a 2-3/4" willow leaf, slender blade, trolling spoon. Flutter spoon Small...

The Thomas® Canduit has been an angler favorite for nearly 50 years. A medium stop-and-go retrieve with an occasional twitch of the rod tip will really draw hard strikes.Wobbler-type spoonSolid brass construction Highly reflective gold or nickel plated...

The Thomas Little Tiger® minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration Engraved half-scale pattern Highly reflective flash Treble hook Popular for ice jigging Suggested use: Trout, gamefish Made in USA

The Thomas® E.P. Spoon® is the personal favorite of the company's president. He has taken everything from bluegill to northern pike on this deadly wobbler, but it is most effective as a killer trout lure.Unique shape and bendTwo-tone plated finishTreble...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line watchers will achieve the greatest success. Ten pack Use as...

The SteelShad® XL 3/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Just as you would throw crank baits, cast the SteelShad out and retrieve it back in. Stagger your retrieve...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...

Stingray trolling spoons are made with high quality materials and finishes and offer tournament winning action through all speed ranges. Theyr'e great for walleye, trout, salmon, browns, and coho. Wobbles and flutters Produces flash Treble hook size:...

These top performing Kastmaster® lures work great for both freshwater and saltwater applications. Balanced spoon with wild action Plain treble hook Won't bend, break or corrode Ideal for medium spinning, bait casting Suggested use: Large trout, white...

The Williams® Flasher® is a traditional style attractor spoon. This design of spoon has proven itself for decades. The Flasher simply improves upon a good thing by adding jewelry quality precious metal finishes and the trademark.Stabilizing bar helps...

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago. The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver...

The LiveTarget® Sunfish Crankbait was developed for anglers with a passion for cranking. The natural shape and profile, color scheme and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. Great for targeting...

Designed from the ground up to be the ultimate wacky rig worm, the Spanky® is now made with a special plastic formula loaded with the heaviest salt concentration in the industry! The basic wacky rig is as simple as slipping a hook through the lure,...

Not only is Ozmo™ the freakiest freakbait and wildest creature bait you've ever seen, it's also the first bait designed to be morphed into whatever configuration the conditions demand - and it's loaded with salt.As great a fish catching freak bait...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

Very active swimming action is created by the BB Gun lure. Thin spoon Salmon and lake trout can't resist Plated in silver, gold, or copper Proven colors Suggested use: Salmon, lake trout, rainbow, browns, steelhead Made in USA

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture

61 Gun is a medium thickness spoon used with downriggers and wire line.Provides great fish swimming actionPlated in silver, gold, or copperHand painted with proven colorsSuggested use: Salmon, lake trout, rainbow, browns, steelheadMade in USA

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ribbontail design swims naturally on the...