Freshwater Fishing

Kastmaster's™ balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. The Kastmaster is machined...

Kastmaster's™ balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. The Kastmaster is machined...

Danielson® offers a wide variety of high quality lures. All Danielson lures are manufactured to the highest standards using the best material available to help you be more productive on the water! The unique design of this spoon creates a powerful...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Package of ten soft baitsUnique...

Pro-Model® Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip!Freshwater lureLife-like reflective 3D eyesBeautiful chip-resistant finishAwesome for kids and beginners

The Strike King® Shim-E-Stick is a great alternative to the sinking stick bait-style of soft plastic baits.Package of eightHeavily salt-impregnatedGreat actionLots of colors to choose from

The Heddon® Rattlin' Spook® adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth...

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of sevenExclusive coffee...

The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass

In the world of trout fishing, if there ever was a lure to be called America's Lure, it may very well be the Super Duper.Same great features as the Super Duper, but in a larger sizeUnconventional U shaped design catches water and creates a swimming...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

The Oneten+2™ delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft. range on 12 lb. fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes and external scale pattern make this Wart look like a natural baitfish, not just another lure. It has a loud rattle and the original side-to-side Wart action with...

The Yumbrella® Rig is the most advanced multi-lure on the planet. This silent version of the five-wire rig is part of the Bait School Technology phenomenon. Rig wire arms with jig heads and swimbaitsMimics realistic school of baitfishStainless steel...

The Plow Jockey® is designed and scented especially for bass. It remains soft and flexible for great action.Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Hand tied and hand sewn17 lb. test inside...

This natural plastic, pre-rigged, life-like worm draws fish from all directions and has tail-end hooking power! Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented Plus®Tail-end stinger hookHand tied and hand sewn17...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it along the bottom by picking it up with the rod tip and...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system...

This USA-made kit includes six top performing spinning lures.Kit includes:Kastmaster - 1/12 oz.Kastmaster - 1/8 oz.Little Cleo - 1/8 oz.Phoebe - 1/8 oz.Kamlooper - 1/8 oz.Fiord spoon - 1/8 oz.