Freshwater Fishing

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

The Finesse TRD™ (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

The Eagle Claw® Lake & Stream™ Doomsday Spoons will be a winner on any fishing trip.Package of fiveDurableTreble hook* Actual product may differ from photo.

The Eagle Claw® Lake & Stream™ Tri-Spinners will be a winner on any fishing trip.Package of threeDurableTreble hook* Actual product may differ from photo.

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King® KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip,...

The Eagle Claw® Lake & Stream™ Hair Spinners will be a winner on any fishing trip.Package of threeDurableTreble hook* Actual product may differ from photo.

The Deep Diving KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that action that only a KVD Jerkbait can give...

With an unconventional U-shaped design, this lure catches the water and creates a swimming action gamefish find irresistible.Package of 3Equally effective cast or trolled on light lineSuggested use: Trout, bass, panfish

The Rage Tail™ Rage Swimmer has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action. Package of soft bait...

This lure has won more tournaments, set more records, and brought more pleasure to the serious fisherman, retiree, and the Saturday angler than you can imagine.In some ways these are easier to fish with because the fish are so persistent in their efforts...

Tim Moore is a nationally recognized professional angler, fishing guide, outdoor writer, and promoter. He has fished the coastal and inland waters of New Hampshire for more than thirty years. Tim is an industry leader whose success has garnered him a...

This weedless spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Weedless hook design Will not corrode Clear lacquer sealer coating Width:...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Wiggling / wobbling action Will not corrode Clear lacquer sealer...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Attention-grabbing klickers on each side of hook Wiggling / wobbling...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth.Cast or trollWiggling / wobbling actionWill not corrodeClear lacquer sealer...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Wiggling / wobbling action Will not corrode Clear lacquer sealer...

The Eagle Claw® Lake & Stream™ Willow Spinners will be a winner on any fishing trip.Package of threeDurable and long lastingTreble hook* Actual product may differ from photo.

Spro® Pro Staff member, Bill Siemantel, has worked on the Rat project for two years. On the opening day of iCast 2014, all that hard work paid off. The BBZ-1 Rat won Best of iCast in the hard lure category!This lure can be worked in several ways - you...

Spro® Pro Staff member, Bill Siemantel, has worked on the Rat project for two years. On the opening day of iCast 2014, all that hard work paid off. The BBZ-1 Rat won Best of iCast in the hard lure category!This lure can be worked in several ways - you...