Freshwater Fishing

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this well-known bait, including a retrieve and...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4 - 8 foot depth range. Rapala® has perfected the natural minnow action in this jerkbait that triggers fish in three ways: on the...

Meet your new favorite jerkbait - Rapala’s® Shadow Rap®. This lure has moves that other lures only dream about. The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the...

The Dinger has become an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM® Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail.Package of soft...

The Stinger hammered trolling spoon is one of the greatest flutter spoons for coho, kings, bass, trout, pike, walleye and musky. It's made with high quality materials and offers superior speed forgiveness. Wobbles and flutters Produces flash Treble...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 30...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition.Package of 5Realistic appearanceSoft and saltyStored in FreshLock®zipper bagSuggested use: BassMade in USA

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition. Package of 20 Salt impregnated Ribbed body Attention-grabbing action Stored in FreshLock™ zipper bag Suggested...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrawfish is a super ultralight version of the legendary Wee Crawfish. Like all of the baits in the Rebel microCritter Series, the microCrawfish features a single barbless...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrickhopper is a super ultralight version of the classic Rebel Crickhopper. Like all of the baits in the Rebel microCritter Series, the microCrickhopper features a single...

A hard, U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a vibrating, thumping signal that bass pick up with their lateral...

If you want to catch fish, use the Bill Lewis's Magnum Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, walleye, striped and...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the retrieve and while it's slowly sinking on a weighted Texas...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish profileErratic, darting actionDeep belly slot

If you want to catch fish, use Bill Lewis's Rat-L-Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks included Target species: Black bass, striped and hybrid bass, white...

A very compact, small and heavy bait, the Yamamoto® Flappin' Hog® is the perfect choice for a jig trailer. Package of 7 Heavy, compact body Use it Texas or Carolina rigged Ideal for flipping and pitching Great as an attention-grabbing trailer

The 3DB Crayfish™ is a slow sinking crayfish pattern hard-bait, a forage favorite for largemouth bass. The design includes the patented Internal 3D Prism Finish along with Yo-Zuri’s® Wave Motion Technology. In additon to these features, each...

The Kut-Tail is perfect for finesse fishing techniques like drop-shotting and light Texas rigs.Package of 10Durable soft bait with unique tail design Tapered body Great for finesse fishing techniquesPackage of ten weight: 0.12 lb.

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

This craw fish imitation is a bass magnet!Package of 10Soft baitGreat tail actionYear-round useFor use with 3" Spider Jig rigged lure, sold separatelySuggested use: Bass, pike, lake trout