Freshwater Fishing

This VMC® hook is forged from the finest High Carbon Steel. It's the hook of choice for lure makers and fishermen looking for maximum strength and sharpness without breaking the bank. Allows you to replace original trebles on your favorite lures...

Expect a perfect tangle-free cast time after time with the Kid Casters™ No Tangle Combo. It's perfect for teaching kids how to fish and truly a parent's dream come true. Children's inline rod and reel combo EZ thread line system Practice casting...

The VMC® Octopus design is the most versatile design in their product line. It offers multi-species live bait fishermen the best possible price / quality ratio. Offset Turned up eye Forged Hi carbon steel Cut Point

The SureSet® drop shot hook is the award-winning choice that's perfect for nose hooking your favorite soft plastics or live bait for drop shotting. The technical locking curve designs guarantees a fast and easy penetration by directing all the energy...

Find the Krazy in you with this pre-spooled ProFISHiency® spinning combo! Rod: Two-piece fiberglass spinning rod Medium Light power Moderate action Cork handle and foregrip Guides: 6+tip Lure rating: 3/16-5/8 oz. Reel: 2000 series spinning reel 8+1...

The VMC® Fastgrip® Wide Gap Worm Hook is forged from extremely tough, lightweight Vanadium® steel, the same material used for hard wearing Formula-1 engine parts. It offers up to 25% increased strength over the material used in regular hooks. Perfect...

The 7115's technical locking curve maximizes hook sets and locks fish in place when hooked. Offset Turned up eye Long shank Wide gap High carbon steel Needle Point

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results. The ball chain trailer, on some of the lures, accentuates the lure...

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in the tail, either left or right at the "d" in the...

Connect your dropshot weight with these small stainless steel clips instead of a direct knot to allow for quick changes between weights, styles, or colors of dropshot weight. When you're done for the day just unclip your weight and put it back into your...

A lot of dropshot worms simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The Great Lakes Finesse® Drop Worm stands perfectly perpindicular to your line, resulting in incredible...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly effective bait for big smallmouth. It also fires up jumbo...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single purpose - to catch fish. Originally intended as a chunk on...

Panther Martin® InLine SWIVEL™ Holographic changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a...

Panther Martin® InLine SWIVEL™ Spotted changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a swivel...

Panther Martin® InLine SWIVEL™ Regular changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a swivel...

Panther Martin® InLine SWIVEL™ Regular Fly changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a...

Strike King's® Mr. Crappie Marabou Sausage Spin is a crappie jig featuring a silver 3/4" hammered willow leaf blade that spins when retrieved or jigged vertically. The jig head is pre-rigged with a Marabou Jig with a tail that fans out and pulsates in a...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...