Freshwater Fishing

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

Experience the perfect blend of performance, comfort, and value with the Daiwa® Procaster II Baitcasting combo. Designed to accommodate anglers of all sizes and skill levels, the Procaster II reel features a compact 80-size frame that fits comfortably in...

This slimmer float body allows for added visibility on choppy days and for slightly additional weight to keep your bait in the zone. In saltwater, cover more water on your drift or slow troll and keep your bait just of the sea grass for more hookups. In...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results. The ball chain trailer accentuates the lure action producing a...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results. The ball chain trailer, on some of the lures, accentuates the lure...

Your little angler can now take the Paw Patrol Pups on their next fishing adventure. The Kid Casters™ fishing kit features a 29.5" all-in-one rod and reel plus a practice casting plug. The spincast reel comes pre-spooled. The fiberglass rod has a...

This VMC® hook is forged from the finest High Carbon Steel. It's the hook of choice for lure makers and fishermen looking for maximum strength and sharpness without breaking the bank. Allows you to replace original trebles on your favorite lures...

Expect a perfect tangle-free cast time after time with the Kid Casters™ No Tangle Combo. It's perfect for teaching kids how to fish and truly a parent's dream come true. Children's inline rod and reel combo EZ thread line system Practice casting...

The VMC® Octopus design is the most versatile design in their product line. It offers multi-species live bait fishermen the best possible price / quality ratio. Offset Turned up eye Forged Hi carbon steel Cut Point

The SureSet® drop shot hook is the award-winning choice that's perfect for nose hooking your favorite soft plastics or live bait for drop shotting. The technical locking curve designs guarantees a fast and easy penetration by directing all the energy...

The VMC® Fastgrip® Wide Gap Worm Hook is forged from extremely tough, lightweight Vanadium® steel, the same material used for hard wearing Formula-1 engine parts. It offers up to 25% increased strength over the material used in regular hooks. Perfect...

The 7115's technical locking curve maximizes hook sets and locks fish in place when hooked. Offset Turned up eye Long shank Wide gap High carbon steel Needle Point

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results. The ball chain trailer, on some of the lures, accentuates the lure...

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in the tail, either left or right at the "d" in the...

Connect your dropshot weight with these small stainless steel clips instead of a direct knot to allow for quick changes between weights, styles, or colors of dropshot weight. When you're done for the day just unclip your weight and put it back into your...

A lot of dropshot worms simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The Great Lakes Finesse® Drop Worm stands perfectly perpindicular to your line, resulting in incredible...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly effective bait for big smallmouth. It also fires up jumbo...