Freshwater Fishing

Rig the 6" Lunker Log weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and lake bass will all fall victim to the strike-causing...

Rig this bait weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and lake bass will all fall victim to the strike-causing action and...

Pond, river, creek and lake bass will all fall victim to the strike-causing action and scrumptious scent the Googan Baits® Lunker Log puts off. But, when the bite-getting tough and you need to downsize, turn to the 4" Lunker Log. Stop wasting your 6"...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. Package of 7 Versatile design Creepy...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. Package of 9 Versatile design Creepy...

With the slightest twitch of the rod, the 7" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 6 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...

With the slightest twitch of the rod, the 6" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 7 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...

With the slightest twitch of the rod, the 5" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 10 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...

A finesse killer, designed by Alex Peric, the Drag 'n Drop is a drop shot worm with a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite. Package of 9 Finesse...

A finesse killer, designed by Alex Peric, the Drag 'n Drop is a drop shot worm with a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite. Package of 7 Finesse...

The Googan Baits® Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This...

At 3.3", the Junior Bandito Bug is perfect as a jig trail or for the picky fish that just won't bite anything else. Designed with a unique kicking action, Junior gets its drawing power from the highly engineered flanges attached at the tips of each arm...

The legend is now bite-sized. The Vision Oneten+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning Vision Oneten+1 Jerkbait, the smaller Jr. size is a wildly...

Taking the ned rig to the next level with the Rabid® Fox Tail. Package of 6 Enlarged 1.5" piece of hand tied fox fur Fox fur securley embeded into 2" of highly bouyant and durable plastic Soft supple finesse hair action Made in USA

The E Pop 80 has an extremely loud popping action with a loud knocking sound - calling in fish from a distance. The bait is designed to cast easily and can be walked back to the boat, creating life-like action that bass can’t resist. Paired with...

Berkley® worked with the Pros to design multiple sizes of Flicker Shads® to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Perfect as a starter pack, the Delta Gamefish Kit includes a wide assortment of different lures. It's ideal for lake or pond fishing. Spinners Lures Plastic grubs

Catch bigger fish today with the Original Fat Job. Package of 10 soft baits Varied ribbing along body Bang® scent encourages fish to hold on longer Liquid salt infused Perfect for flipping, pitching and more

The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig...

A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile 10X Tough ElaZtech® finesse baits and ShroomZ™ jigheads. Each kit includes Finesse TRD™, TRD...