Freshwater Fishing

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

The Vapor Shad has Bass Assassin's® Combo Bang® scent and liquid salt infused in them, so you know they work. Package of 10 soft baits Bang scent encourages fish to hold on longer Liquid salt infused Jerkbait Belly slit

Take your flippin' game to the next level with this creature bait. Package of seven soft baits Vertical appendages for better action Versatile tail - leave solid or split

Berkley® PowerBait® makes novice anglers good and good anglers great. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact profile, fast sinking / swimming action on the fall, and...

The Big Gabot™ features a Catamaran Mouth™ design (to power easy splash-walking action) and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers optimal balance between structural...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 10...

The Magdraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations through the water column. Built for trophies, Magdraft is equipped with robust...

For best action, tie your line directly to the front split ring and attach a swivel to your main fishing line 2-3" above that. If you wish to attach a swivel to the spoon, remove the front split ring. Freshwater metallic bait Bronze #4 treble hook Spoon...

For best action, tie your line directly to the front split ring and attach a swivel to your main fishing line 2-3" above that. If you wish to attach a swivel to the spoon, remove the front split ring. Freshwater metallic bait Best action when trolled...

Redesigned from the ground up, the Bully™ is even heavier than the original! Freshwater metallic lure Great for long distance casters and deep water enthusiasts Excellent light reflecting qualities Suggested use: Trout, salmon, walleye, bass,...

The Savage Gear® 3D Rat’s life-like design calls in gamefish from a great distance. The top hook option allows this bait to be fished around and over the heaviest of cover. Based on 3D scan of actual rat Floating action Top hook rigging option for...

This turbo-charged Panther Martin® upgrade of the classic willow blade uses their original shaft-through-the-blade design and Panther Martin's unique convex / concave shape. It provides the same great spinning and sonic vibrations as the original Panther...

Based on the scan of a duckling, the 3D Duck perfectly mimics the profile predatory gamefish have learned to love. With dual smash tails, the Suicide Duck draws aggressive game fish in from distance resulting in explosive topwater strikes.3D scanned...

Based on the scan of a real Goby, the 3D Goby Tube is deadly in freshwater. Package of 6 Perfectly mimics Goby and Sculpin species Fits tube style jigs head from 1/8 to 3/4 oz. Side fins enhance gliding action on fall to trigger strikes Extra wall...

This soft plastic bait comes unrigged so anglers can customize it to align with their preferred technique(s) - twitch, drop shot, Wacky Rig, Jika and Neko. All offer tantalizing actions. The patent pending Injected Core Technology (ICT) creates a dynamic...

The Whopper Plopper® 75 is the little brother of River2Sea's® larger version, but don’t let its little package fool you. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to...

Made and designed by Vermont fisherman, Crazy Ivan® spoons comes in a wide variety of patterns and colors. Quality metallic spoons Painted patterns Made in USA * Back side colors vary; may differ from image.

The Vision Oneten™ Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten jerkbait into a 3.85" frame, generating more action per inch than even its larger sibling. The Jr. has been carefully benchmarked against...

The Dark Sleeper swimbait, with overwhelming realism and enticing paddle-tail action, was developed to target fish holding to bottom structure. With a soft fin that shields the top hook on both sides, Dark Sleeper is designed for stealthy, life-like...