Freshwater Fishing

Made of a new extremely soft, flexible and floating Molix Formula™, the Craw Flex is cut-resistant and enriched with salt and shrimp scent. The special appendices create micro vibrations during the swimming action which, combined with the floating...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. It's finished off with ABS plastic covering for ultimate durability and hyper realistic and...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas rig,...

Packed with features from head to tail, the 4.65" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas...

The Explode Toad is Googan Baits® take on a soft plastic topwater buzz frog. Using their patented flange, the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 4.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.3" Saucy Swimmer on a light...

The Googan Baits® Rattlin' Ned will help you bring the noise. Each Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a...

After countless requests, the folks at Googan Baits® has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, and months of developing testing, the perfect chunk style bait is here. This bait can be fished on the...

Big worms catch big fish. The 10'' Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots...

The 7.25" is the smaller vision of the original Mondo Worm, with the same Mondo-catching ability. Perfect for dragging on the back of a Texas rig or a Carolina rig. Package of 8 Soft texture Aggressive action Shell segments Elongated body Hyper...

Rig the 6" Lunker Log weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and lake bass will all fall victim to the strike-causing...

Rig this bait weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and lake bass will all fall victim to the strike-causing action and...

Pond, river, creek and lake bass will all fall victim to the strike-causing action and scrumptious scent the Googan Baits® Lunker Log puts off. But, when the bite-getting tough and you need to downsize, turn to the 4" Lunker Log. Stop wasting your 6"...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. Package of 7 Versatile design Creepy...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. Package of 9 Versatile design Creepy...

With the slightest twitch of the rod, the 7" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 6 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...

With the slightest twitch of the rod, the 6" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 7 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...

With the slightest twitch of the rod, the 5" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 10 Soft body jerkbait Rig weightless on Texas rig Use as swim jig...