Freshwater Fishing

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered casting rod will do it all. The fast action keeps the...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod.Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It features a fast action tip and a sincerely sensitive rod...

Mepps® is already known world-wide for using and manufacturing some of the finest quality components in the fishing industry, so they asked tournament anglers, how they could make the in-line spinner even better. That question led them to the Bronze...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Shakespeare® Crusader® combos have an exciting new look and feel. Featuring a new reel design and fun knight-oriented cosmetics, these combos are sure to get anglers excited to hit the water.Rod:Two-piece tubular fiberglass rodCork handlesTwist-lock reel...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine...

The Penn® Squall® II Level Wind builds off the successful first generation and adds key technology to make this one of the best value level wind reels on the market. Now featuring Penn's proprietary Fast Gear Access Sideplate, maintenance is more...

Complete with all the great features you know and love from Daiwa's® J-Fluoro Samurai - narrow diameter, low-stretch, abrasion resistant, minimal memory and long casting - the all new Samurai J-Fluoro Hidden Concept takes perceptibility to a new tier,...

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and bump over structure and eliminate snags. Tough and...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense with the lateral line, triggering feeding habits. The...

Nobody covers your salmon and striper trolling rod needs like an Okuma® Classic Pro GLT. The Classic Pro GLT rod allows you to easily outfit your success with technique-specific performance. Feature highlights include shrink tube rear grips for easy...

Durably sensitive with impressive power, the Triumph® Salmon & Steelhead Spinning Rod is built for savvy anglers seeking the best in performance and value. Two-piece rod Fast action Premium quality SCII carbon Sea Guide® Atlas Performance slim...

The Tour Grade Spinnerbait features a Gamakatsu® hook and weight forward head design which allows the bait to come through heavy cover with ease. An all new head design allows it to be more effective in cover, and its light wire frame helps produce...

St. Croix's® Panfish Rod is built upon heritage and angler feedback. A technique specific handle and stain-resistant reel seat compliment the rod and are designed for improved balance and increased sensitivity. It delivers the harmonious balance between...

Shimano® redesigned the Curado™ series of casting rods with power and versatility for the tournament angler.Now featuring Shimano’s Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming X shapes on the rod blank’s...

Shimano® redesigned the Curado™ series of spinning rods with power and versatility for the tournament angler. Now featuring Shimano’s Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming X shapes on the rod...

Appropriately named Bullet, it's faster than other spincast reels. Bullet is even faster than 6.1:1 baitcasting reels and size 20 spinning reels. Geared at 5.1:1, Bullet picks up an unprecedented 29.6" of line with each revolution of the handle - a...

Emblem Pro Surf Rods are constructed with a lightweight graphite blank construction complete with EVA handle and an ergonomic hooded reel seat for all day comfort. Custom split grips allow for maximum comfort and cast ability while still reducing overall...