Freshwater Fishing

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With action,...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability and casting ability of a hard plastic lure. The Hit Stick...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

The Accudepth LC relies on single ball bearing construction for a great blend of simplicity, smoothness and dependability.Built-in line counterSmooth Teflon impregnated felt dragMachine-cut brass gearsSpool clickBall bearing driveLight weight aluminum...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right / left retrieve, plus an ultra-smooth multi-disk drag. A new soft-touch, dual-paddle rubber handle...

Designed by members of the Daiwa® Pro Team, the Tatula Elite is a one-piece rod with Fuji® Alconite guides.TTEL691MLRB - Light Topwater / JerkbaitDesigned by Seth FeiderMedium Light powerRegular actionEVA split gripTTEL711HFB - Skippin' Swim JigDesigned...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

Developed for flipping and punching techniques, the BKK® Heavy Cover is equipped with an SS finish and an extra-short needle point to ensure excellent penetration performance and an improved point strength. A special higher-carbon steel material is used...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power and performance. The Revo X low profile reel features a C6 Carbon frame and asymestrical body to optimize, weight,...

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The swing weight is strategically designed to throw the bait off balance, which...

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail creates a seductive shimmy when fished on a Chatterbait,...

Missile® made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for smaller finesse options such as a drop shot, wacky rig,...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural movement Suggested use: Bass