Freshwater Fishing

Revros™ now has a Zaion V body which is simultaneously lighter and stronger than what other manufacturers are using at this price-point (which is typically a nylon-based graphite). This is true carbon resin graphite. It keeps all the bearings and...

A Zaion V carbon-fiber body is featured on the Fuego LT, not a nylon-based plastic that you see in other manufacturers' reels at this price-point. You get some weight reduction (3-5%) as a result of this material design change. Fuego uses an Air Drive...

Bear Paw's® Crawler Harnesses are hand tied on 36" monofilament. Single spinner Gold or Bronze hook Brilliant fluorescent red beads

Bear Paw's® Crawler Harnesses are hand tied on 36" monofilament. Double spinner Gold or Bronze hook Brilliant fluorescent red beads

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting...

Designed with professional angler and expert spinnbait fisherman Edwin Evers, the Berkley® Power® Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system is tuned to deliver a fish-calling balance of sound and...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With action,...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability and casting ability of a hard plastic lure. The Hit Stick...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

The Accudepth LC relies on single ball bearing construction for a great blend of simplicity, smoothness and dependability.Built-in line counterSmooth Teflon impregnated felt dragMachine-cut brass gearsSpool clickBall bearing driveLight weight aluminum...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right / left retrieve, plus an ultra-smooth multi-disk drag. A new soft-touch, dual-paddle rubber handle...

Designed by members of the Daiwa® Pro Team, the Tatula Elite is a one-piece rod with Fuji® Alconite guides.TTEL691MLRB - Light Topwater / JerkbaitDesigned by Seth FeiderMedium Light powerRegular actionEVA split gripTTEL711HFB - Skippin' Swim JigDesigned...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...

VMC® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat. It starts with extra-light, extra-strength VMC Vanadium® Steel - the same material they use to make Formula One race cars. Combined with...