Freshwater Fishing

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad® Grass Hero is...

A skirted football jig, the Googan Squad® Gridiron Jig is designed for targeting offshore bass lurking around hardcover and structure. The term football jig comes from the elongated head design that looks like a football. This head shape helps baits slip...

Built for the mondos, the Googan Squad® Thicc Jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and...

A double-bladed spinnerbait designed to bump, bang and zing off cover and grass, fish the Zinger around docks, stumps and brush while also streamlining through the veggies with ease. Each spinnerbait features a strong wire framework, stout hook and a...

Create a buzz the second your bait hits the water! The Hummer is a Googan Squad's® take on the classic buzzbait. Each Hummer features a free-spinning propeller blade that puts off the look, feel and sound needed to call in the fish. Every Googan Squad...

When the Revolver calls, fish answer. This topwater terror brings 'em in with a bang - plopping, disrupting and jittering with one thing on its mind - crushin' chunks. Wanna be a cowboy? Pack a Revolver. Lands in upright position on every cast Distinct...

The Hound is a tight walking topwater bait with a cupped mouth for added splash as you bring this puppy in. It's equipped with three sticky sharp, black nickel treble hooks, with a feathered back hook to help fool fish and keep them pinned. While at...

Crashing and splashing its way across the water's surface, the Blooper was designed with a cupped mouth for maximum splash and Bloop sounds. It features two needlepoint hooks with a feathered back hook. The belly of each Blooper is outfitted with a set...

The Googan Squad® Recon is a round billed crankbait designed to hunt and deflect off cover. It gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn of the reel, you'll be creating a lively...

The Googan Squad® Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish Klutch all year long, but this bait will really crush in the spring and fall when bass are putting on the...

The Googan Squad® Jr. Scout is a 3.5" hard-bodied jerkbait that looks and swims like a small baitfish. It operates best on spinning rods with light line. Tie this bad dude on whenever bass are feeding on smaller minnows or shad. The small profile and...

The Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent snagging while...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body presents a perfect frog profile. The Filthy Frog is...

The Muscle Rod is the heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the Gold Series Muscle rod will help you flex on fish living...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip, the Twitch will keep your bait zigging while you zag. ...

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered casting rod will do it all. The fast action keeps the...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod. Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It features a fast action tip and a sincerely sensitive...

Mepps® is already known world-wide for using and manufacturing some of the finest quality components in the fishing industry, so they asked tournament anglers, how they could make the in-line spinner even better. That question led them to the Bronze...