Freshwater Fishing

A skirted football jig, the Googan Squad® Gridiron Jig is designed for targeting offshore bass lurking around hardcover and structure. The term football jig comes from the elongated head design that looks like a football. This head shape helps baits slip...

Built for the mondos, the Googan Squad® Thicc Jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and...

A double-bladed spinnerbait designed to bump, bang and zing off cover and grass, fish the Zinger around docks, stumps and brush while also streamlining through the veggies with ease. Each spinnerbait features a strong wire framework, stout hook and a...

Create a buzz the second your bait hits the water! The Hummer is a Googan Squad's® take on the classic buzzbait. Each Hummer features a free-spinning propeller blade that puts off the look, feel and sound needed to call in the fish. Every Googan Squad...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body presents a perfect frog profile. The Filthy Frog is...

The Muscle Rod is the heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the Gold Series Muscle rod will help you flex on fish living...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip, the Twitch will keep your bait zigging while you zag. ...

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered casting rod will do it all. The fast action keeps the...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod.Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It features a fast action tip and a sincerely sensitive rod...

Mepps® is already known world-wide for using and manufacturing some of the finest quality components in the fishing industry, so they asked tournament anglers, how they could make the in-line spinner even better. That question led them to the Bronze...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine...

The Penn® Squall® II Level Wind builds off the successful first generation and adds key technology to make this one of the best value level wind reels on the market. Now featuring Penn's proprietary Fast Gear Access Sideplate, maintenance is more...

Complete with all the great features you know and love from Daiwa's® J-Fluoro Samurai - narrow diameter, low-stretch, abrasion resistant, minimal memory and long casting - the all new Samurai J-Fluoro Hidden Concept takes perceptibility to a new tier,...

Nobody covers your salmon and striper trolling rod needs like an Okuma® Classic Pro GLT. The Classic Pro GLT rod allows you to easily outfit your success with technique-specific performance. Feature highlights include shrink tube rear grips for easy...

Durably sensitive with impressive power, the Triumph® Salmon & Steelhead Spinning Rod is built for savvy anglers seeking the best in performance and value. Two-piece rod Fast action Premium quality SCII carbon Sea Guide® Atlas Performance slim...