Freshwater Fishing

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail creates a seductive shimmy when fished on a Chatterbait,...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural movement Suggested use: Bass

The exact same shape as the 3" fat Senko, but built utilizing Mega Floater Formula, this bait will stand up on a Ned head. The size is perfect, the shape is perfect, and now the formula is perfect for Ned rigging. While the Original Senko formula is...

The all-new Yama Craw™ fills a void not only in the Yamamoto® lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that it' constructed from Yamamoto's new Mega...

The Flat Sided Shad is infused with powerful BaitFuel® scent technology. BaitFuel expands the strike zone creating a potent scent cloud around the bait. Package of 10 Scented and flexible super soft plastic Fish Active Scent Technology (FAST) stimulates...

Designed and engineered with distance casting as a focus, Tatula® Elite has the features to complement that objective. A variety of engineering technologies combine to make this the one of the longest casting reels on the market. A redesigned A7075...

The special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large...

Dodgers attract fish and impart additional action to lures or bait trolled behind them.They are designed to rotate when pulled in the water and are considered the best deep-water attractors available.Welded ring constructionFish attracting vibration...

The new Legend Tournament Bass Casting Rod is a legend, reimagined. Featuring specific handles, lengths, powers and actions for today’s latest techniques, the next generation Legend Tournament Bass rod delivers two new materials to your arsenal...

The new Legend Tournament Bass Spinning Rod is a legend, reimagined. Featuring specific handles, lengths, powers and actions for today’s latest techniques, the next generation Legend Tournament Bass rod delivers two new materials to your arsenal...

The Super-Z, renowned for its outsized castability and compact performance, is now available in a deeper diving Z3 version. Built to easily dominate deep water from wild ponds to big lakes, the Z3 can easily reach a maximum depth of 13 ft. on 8 lb...

The Venator is built with a tapered stainless steel wire. It features a flexible, thin upper arm to trigger more blade vibrations and a thicker lower arm for strength when you need to swing fish right into your boat. Attached is a high quality, heavy...

The Lover Short Arm Spinnerbait is a real game changer. It’s an innovation machine, full of exclusive features. It starts with the original Molix® custom design, lead-free zinc-alloy head construction, and a 17/7 stainless steel wire which is more...

An innovative lure with a compact profile and ultra-realistic shape and action, the Trago Spin Tail Willow features a high quality swivel to improve the rotation and vibrations emitted by its willow blade. The lure is perfect for search fishing, casting...

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and sink those trebles right into the fish's mouth. The...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip, the Twitch will keep your bait zigging while you zag. ...

The Muscle Rod is a heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the Muscle rod will help you flex on fish living in thick cover...

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and sink those trebles right into the fish's mouth. The...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Gold Series line-up. But don’t let this little rod fool you - it still packs a punch and pulls its weight. The rod is designed for finesse...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Green Series line-up. But don’t let this little rod fool you - it still packs a punch and pulls its weight. The rod is designed for finesse...