Freshwater Fishing

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Start your engines with the Shakespeare® Mattel® Hot Wheels® Kit! Featuring a Gel-Tech™ comfort grip specifically designed for small hands, safety hook keeper to prevent snags, and practice casting plug, your little anglers are sure to enjoy their...

Join Elsa and Anna in the city of Arendelle with a Shakespeare® Disney® Frozen II kit. Featuring a Gel-Tech™ comfort grip specially designed for small hands, safety hook keeper to prevent snags, and practice casting plug, your little anglers are...

If you can dream it, you can be it with the Shakespeare® Mattel® Barbie® Kit! Featuring a Gel-Tech™ comfort grip specifically designed for small hands, safety hook keeper to prevent snags, and practice casting plug, your little anglers are sure to...

Bear Paw’s® popular Flicker Snelled Hooks are hand-tied. Baitholder bronze hook Spinner Brilliant fluorescent red beads

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle action with the slightest movement. Package of 10...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

Revros™ now has a Zaion V body which is simultaneously lighter and stronger than what other manufacturers are using at this price-point (which is typically a nylon-based graphite). This is true carbon resin graphite. It keeps all the bearings and...

A Zaion V carbon-fiber body is featured on the Fuego LT, not a nylon-based plastic that you see in other manufacturers' reels at this price-point. You get some weight reduction (3-5%) as a result of this material design change. Fuego uses an Air Drive...

Bear Paw's® Crawler Harnesses are hand tied on 36" monofilament. Single spinner Gold or Bronze hook Brilliant fluorescent red beads

Bear Paw's® Crawler Harnesses are hand tied on 36" monofilament. Double spinner Gold or Bronze hook Brilliant fluorescent red beads

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting...

Designed with professional angler and expert spinnbait fisherman Edwin Evers, the Berkley® Power® Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system is tuned to deliver a fish-calling balance of sound and...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With action,...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability and casting ability of a hard plastic lure. The Hit Stick...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...