Freshwater Fishing

Flip Gill is a wide and flat type gill soft bait. When fishing for bass attached to bluegills suspended in the upper air layer, it is often a fall-based cover game that starts with the landing sound. It offers the natural landing sound of flip gill and...

John A. Green developed the Mooselook® Wobbler® in 1938 on Lake Mooselookmeguntic in Maine, from where it takes its name. Its a northeastern favorite in the lake regions of New England and Canada, and a classic and proven trout and salmon spoon for over...

A compact tungsten jig, the Gunter Jig Light allows better feel during bottom contact. Improved head design for snag-resistance Works well in heavy cover Monofilament keeper to hold trailers in place Custom hook with the ideal strength and sharpness

The Escape Swim Twin is an advanced bass lure designed for suspended fishing. Its unique sidewall joint produces a wide action, even on light sinkers, for an eye-catching flapping that attracts bass. With a dense, salted material, it offers superior...

Lady Balance is a pintail stick bait that doesn't swing its tail. The large base is easy for fish to notice, but its movements are small, expressing the naturalness of a slender baitfish that resembles an I-shape. The easiest and most powerful way to...

Sankaku T-San was developed based on the premise of a heavy-weight cat rig with an offset hook that's hard to get caught up and can withstand fights with big fish, and a heavy-weight nail sinker. The offset hook and nail sinker each play the role of the...

FG Daddy is a special soft bait that allows you to select and catch big fish. Large fish will react strongly whether you use it as a trailer for chatter lures or attach it to a swimming jig. Package of 4 Can imitate frog, bluegill, crayfish and...

A beefed up version of the trusty Escape Twin™ bulky bait, Big Escape Twin is the strongest bulky bait in the line-up. Obviously it works well on heavy Texas rigs and heavy Carolina rigs, but it also shines as a rubber jig trailer that absolutely...

Yum Runners feature Yum Pulse®. Its hinged button tail provides for intense action. The downward facing ribs help force the lure down into the strike zone. Its Road Runner® head features a ball bearing swivel and nickel over brass blade, The head color...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Latterie™ is a pure straight style worm, essential for catching fish. The taper design creates an appealing action and body rib produces a fine vibration that appeals and entices bass. Used with bait finesse tackle on a Neko or Wacky rig the lures...

This tube style twitch bait is perfect for a Ned rig, drop shot, and wacky fishing styles. Package of 10 Erratic action Scented

Yo-Zuri® SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in Yo-Zuri's private line factory in Fukuoka Japan. Made with the finest raw materials and put through their exclusive extrusion process, the result is a well rounded...

The Starfire™ X Planer Board combo features a rugged 2+1 BB level wind conventional trolling reel that's tough enough to handle the harshest conditions and offers superior reliability. Telescopic rod Legendary performance of original Starfire...

The Starfire™ X Downrigger combo features a rugged 2+1 BB level wind conventional trolling reel that's tough enough to handle the harshest conditions and offers superior reliability. Two-piece rod Legendary performance of original Starfire...

Take advantage of every fishing opportunity you see with a Pack-It ready-to-fish combo. It's the perfect fit for any adventure. Compact telescoping spincast rod and reel Durable glass construction Moderate action EVA foam split grips Stainless steel...

The Zebco® 33 Salt Fisher features a sturdy fiberglass rod paired with a spincast reel equipped with saltwater-resistant parts. It comes pre-spooled with 12 lb. fishing line and offers the convenience of switching between right and left hand retrieve...

Take advantage of every fishing opportunity you see with a Pack-It ready-to-fish combo. It's the perfect fit for any adventure. Compact telescoping spinning rod and reel Durable glass construction Moderate action EVA foam split grips Stainless steel...

The Starfire™ X Downrigger rod features a forgiving moderate action with enough backbone to tame stubborn fish. The rugged glass construction is tough enough to handle the harshest conditions. X-Wrap EVA grips and a no-spin foregrip provide great...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and...