Freshwater Fishing

Go to infinity and beyond with the Shakespeare® Disney® Lightyear kit! Featuring a Gel-Tech™ comfort grip specifically designed for small hands, safety hook keeper to prevent snags, and practice casting plug, your little anglers are sure to enjoy...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik® is known for. Ugly Stik® GX2™...

America's favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik is known for. Ugly Stik GX2 rods offer...

Looking to take your ultralight fishing to the next level? Let Daiwa® introduce you to the Presso Air. Featuring their HVF Nanoplus graphite blank, this rod exhibits intense sensitivity and noticeable weight reduction without sacrificing durability. X45...

The 8" Eel has accounted for countless cow stripers over the years. A true trophy hunter's soft bait, this soft bait is designed to be paired with 10/0 Ultra Barbarian Jig Heads (sold separately). Package of 4 Trophy-sized soft bait jigging...

The Laguna spinning rods combine hand-fitting comfort and performance into a sturdy yet flexible rod. The lightweight frame allows easy maneuverability and line maintenance.Light and durable EVA gripSplit gripAluminum oxide guides

Daiwa's® Fuego rod offers high quality features including lightweight graphite construction and comfortable EVA material handles. Spinning rod Fast action Titanium oxide guides Light and durable EVA split grip handle

Designed for DIY anglers, the Protail™ Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused with high-visibility UV pigment and heavy-duty blended soft plastic for...

Born in the whitecaps of Winnipesaukee and proven along the shores and depths of Moosehead Lake - the Harry Lure® was designed as a salmon and trout lure, but quickly gained a reputation as a catch-all lure across New England. Treble hook Made in Maine

The Great Lakes Finesse® Juicy Hellgrammite is a top choice for tournament anglers targeting smallmouth bass. Its realistic design accurately mimics the hellgrammite, a favored meal of these fish. This soft plastic bait features a smaller size and matte...

Crafted with a proprietary formula that prevents tearing and gives a matte finish, the Great Lakes Finesse Juvy Craw replicates the appearance and behavior of a young crawfish, making it irresistible to predatory fish. Its compact tube head design,...

Gamakatsu's® standard offset shank hook with a round bend, for a larger bite area, is perfect for Carolina rigging, or any time you need a stealthy presentation. Nano Alpha technology features a slick coating that provides 2x better hook penetration and...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Shimano's® state-of-the-art Hagane™ Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating Hagane cold-forging technology into the Sedona FJ gives it a step up from other reels in its class and provides...

Tungsten is extremely hard and dense - more sensitive and compact than lead, which is one reason why the Strike King® Tour Grade Tungsten Swinging Football Head is a good choice for finesse jigging applications. But unlike a standard jig, the Swinging...

The KVD Splash Jr. Topwater was designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. It's the perfect balance of spitting, chugging and walking to entice topwater...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

Built to pay homage to the American Warrior, the American Hero® Tier 1 rod is forged from the finest raw materials and tested relentlessly in the harshest elements - to deliver nothing short of the best. It's built with Lew's® premium high-modulus...

The Jig 90 Heavy Wire Round Bend hook is the perfect jig hook for custom jig heads. This hook is made with heavy wire and features a Nano Alpha coating. Nano Alpha technology features a slick coating that provides 2x better hook penetration and 4x...

Gamakatsu’s® most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline targets...